To know how much dough is your bakery currently raking in? If you knead to get more customers into your bakery, it’s time to roll out these 11 essential bakery marketing methods:
Now rest of 6 essential bakery marketing methods we will discuss here
6. Build custom landing pages for each paid campaign
Whether you’re using social media ads or paid search, each ad has its own individual goals and objectives. But, how do you know if you’re really accomplishing your goals?
For a bakery, creating individual landing pages may seem like more trouble than it’s worth. However, creating specific landing pages for each of your paid campaigns doesn’t have to be difficult, and it has some serious benefits.
For example, if you’ve created a social ad that features your bakery’s new line of cupcakes
With Wishpond’s drag-and-drop page editor and responsive templates, you can create a landing page like this in just a few minutes.
Once you create your landing pages, you’ll be able to A/B test to see what works better. Plus, you’ll be getting real-time analytics to see how your page is performing in the moment.
With individual landing pages, you’ll see exactly how much traffic each ad brings in, which ones are bringing in the right type of customers, and which ones need to be adjusted.
7. Become a fountain of local knowledge
Many local businesses abandon their website’s blog after just a few posts. The biggest issue always seems to be: what should I talk about?
Your local business must become a face that the community recognizes and appreciates. So, your bakery’s blog can feature guides and articles about the local area.
For example, you could write about 10 foodie favorites from your city, the best nearby hiking trails, or local events that people should keep up with.
You can also partner with other local businesses, featuring them on your blog and generating mutual and complementary leads. They, in turn, can return the favor.
8. Keep up-to-date with popular hashtags
When you’re working on your social posts, it’s essential to understand the best hashtags for your business.
By using popular hashtags, you can get your social posts (and thus, your brand) in front of your target audience.
But there’s a catch: your use of hashtags needs to be strategic in order to work well.
Basically, there are three different types of hashtags that you’ll want to focus on:
- Branded hashtags: These are the hashtags that include your company’s name or motto, like KitKat’s #HaveaBreak. These hashtags identify posts as being either by or about your brand.
- Local hashtags: Your local area probably has its own hashtags. These types of hashtags help your local business be found by those in your area. To find these, check out what local-based hashtags other businesses in your area are using online.
- Trending hashtags: The biggest trends are easy to find with tools like Hashtagify or All Hashtag. Always try to ride the wave of popular hashtags, jumping into the conversation while it’s still going on.
By staying informed of your local area’s popular hashtags, as well as the hashtags that are currently trending across the media, you’ll be able to put your social posts in front of the right people.
9. Host local events – Virtual in COVID situation
Connecting with your community in-person is one of the best ways to build awareness for your bakery.
So, why not get out into the community and host or sponsor some local events?
For example, you could join forces with a local charity organization and sponsor an event to raise money.
Raising fund for people / families affected by COVID-19 in Virtual way
Why does this work? Because it shows people exactly how the process is done inside your bakery, and it proves that your bakers are experts in creating delicious goodies. It also gives you the ability to connect personally with your customers, develop relationships, and get people talking about you.
(Also, let’s not forget that this is a serious revenue opportunity in of itself!)
During your event, make sure to get some great pictures. Then, after the event, you can post those pictures on social media to help get the word out. You could even tag the people who came to the event (with their permission). That way, all of their followers will also see your brand.
10. Offer a loyalty program
Did you know that 79%
Turn the heat up on your competition with these bakery marketing methods
It’s time to build your bakery into the local legend it deserves to be. Just remember to keep using these 11 bakery marketing methods:
- Run a sweet giveaway
- Deliver on-trend goodies
- Use delicious videos
- Get your followers involved in new creations
- Make your reviews more visible
- Create custom landing pages for your paid ads
- Become a fountain of local knowledge
- Keep up-to-date with trending hashtags
- Host local events
- Offer a loyalty program
- Use location tags in your social posts
Using the right tools, like Wishpond, you’ll be able to leave your competition in the dust and become the go-to bakery for your local area.
of people say that a loyalty program made them more likely to continue doing business with a brand?
More than that, 73% of people said that they were more likely to recommend a brand if it had a good loyalty program.
Obviously, loyalty programs can have a serious impact on your business and can help promote the kind of word-of-mouth marketing that will make your bakery a local legend.
Loyalty programs don’t need to be difficult to develop. Start by deciding on what rewards you’ll offer (free coffee, free doughnuts, etc.), and then decide how customers build-up to those rewards. For example, customers could earn one point for every $1 spent, or they could get a reward after a certain number of visits.
However you choose to run your loyalty program, it will help you engage better with your audience, as well as driving new sales to your bakery.
11. Use location tags in your social posts (and get your customers to as well!)
The last essential bakery marketing tip we have for you is not to underestimate the power of location tags.
On most social platforms, you can tag your location. Then, when people search for pictures of that location, your photos will appear.
So, always tag your location when posting on social media.
By doing this, you’ll make your bakery more visible on a local scale. And, as a bonus, you can even encourage your customers to post their own pictures of your bakery with the location tag.
Ultimately, you’ll have happier customers who keep coming back for more. That’s like shine of your mirror glaze cake.