In this Outbreak of COVID-19 its time make your bakery Technological driven. To reach out maximum customers, the influencers will play major role in branding for your bakery.
Our target customer group can be called as “Homefluencers” (influencer at home during lockdown) because technology is power now to reach them & run business, this where the influencer marketing takes place.
Influencer marketing has the power to generate leads, drive conversions, and generate a high ROI. This is largely due to the influencers’ ability to mould their audiences’ opinions about your products. Your target audience will trust an honest testimonial by an influencer over an advertisement that sings praises about your products
Influencer marketing works best when your customers are brand influencers.
Finding Influencers in your Customer Base.
- Identify your Loyal Lustomers:- Who are highly satisfied with your products
- Identify your Active Followers on Social Media:- Asking customers to share their social media at checkout (opt-in obviously) for special benefits.
- Incentivize by giving Reward, Discounts etc.:- Incentivize your influencers with experiences like inviting them to launch parties, sending them new product to test before it goes live, even offering influencers an allowance
The idea being to create an offer that influencers can’t turn down. It should be fun, on-brand, and mutually beneficial.
Organic (unpaid) partnership for business owners & Savings for customer on every purchase.
Benefit of having Brand Influencers
- Builds Trust in brand
- Improves Brand Awareness
- Influencers Are Trendsetters
- Long-Term Influencer Relationships
- Manage Your Brands Reputation
- Lead Generation
- Long-Term Benefits
- Influencers who already support your brand are the easiest ones to recruit & also cost saving.
Working with customer homefluencers is surely a step towards more authentic influencer marketing– a critical edge in today’s saturated ads landscape. So if there are homefluencers in your customer base, now is the time to activate them.
For more support to this Shineroad would assist you to design framework for influencer marketing for your bakery brand. To know more get in touch.